Discounters Aldi and Lidl posted the strongest growth in the French grocery market in the period from 27 December to 23 January, new data from Kantar has shown.
Kantar data for the so-called 'P1 2022' period showed that Aldi saw a 0.4 percentage point increase, to hold 2.9% market share.
The discounter has seen the number of shoppers visiting its stores rise by 25% since this time last year, which has been helped by its recent acquisition of the Leader Price chain.