Discounter Aldi Nord has unveiled a new strategy for the Polish market, according to Planet Retail.
The news portal reported that the new strategy will see the discounter’s assortment expanded to 1,700 products, as well as see store upgrades and a better focus on fresh products. Value will remain the cornerstone of Aldi’s offer in the country, with more than 100 promotions pledged to be rolled out each week.
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The strategy is being implemented by new country director Octavian Torchala, and will see the SKU count almost doubled in Aldi stores, with more A-brands included alongside private label ranges.
The strategy has already been rolled out in selected revamped stores, and Torchala says that it is already resonating well with shoppers.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine.
