Retail

Aldi Süd Goes On Tour With BlueMotion Fashion Collection

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Following a successful BlueMotion Fashion spring collection, Aldi Süd is promoting an autumn collection by German Fashion Designer Jette Joop. The new collection, to include cardigans, jumpsuits, jeans, sweaters, shoes and handbags will be available from 26 September 2016.

To promote the new collection, Aldi Süd and designer Jette Joop will go on tour to the cities of Munich, Frankfurt and Dusseldorf - with a Fashion Truck, to offer exclusive styling sessions on location.

Through a Facebook competition, which runs until 4 September, five customers per city can win such a styling session with designer Jette Joop. The winners are invited to bring along a favourite item from their own wardrobe, to be mixed & matched with BlueMotion Fashion items. The newly-styled may keep the outfits chosen.

"The success of our spring collection has shown that our customers rejoice at affordable fashion. With the second collection, we continue on our way to make sophisticated fashion accessible to all, at the best possible price", said Kim Aline Suckow, Deputy Managing Director of the Aldi Süd Buying Department.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Martha Sparrius. To subscribe to ESM: The European Supermarket Magazine, click here.

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