Amazon Leads Digital Surge In Latest Interbrand 'Best Global Brands' List
Amazon saw a 60% increase in brand value over the past year, giving it a valuation of $200.7 billion (€170.3 billion), according to the latest Interbrand 'Best Global Brands' rankings.
The online giant outperformed all other brands in terms of growth, the data showed, while other digital firms also saw a surge amidst the coronavirus pandemic – Netflix saw a 41% increase in value to $12.67 billion, while Spotify was up 52% to $8.4 billion.
The rankings are headed up by Apple, with a brand valuation of $323 billion, followed by Amazon (2nd), Microsoft (3rd, $166 billion), Google (4th, $165 billion) and Samsung (5th, $62 billon).
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