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Amazon's New Polish Site Goes Live As Online Competition Grows

By Dayeeta Das
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Amazon's New Polish Site Goes Live As Online Competition Grows

Online retailer Amazon's new Polish website went live on Tuesday morning, marking a significant intensification of competition in the country's booming e-commerce sector.

Amazon had said in January it would open a Polish site to better serve local customers previously reliant on its German version but did not set a date. The news had sent shares in Polish e-commerce firm Allegro sharply lower on the day.

Polish media reported the opening of the Amazon.pl site on Tuesday and it was operational when a Reuters reporter tried to access it.

Amazon did not immediately respond to an emailed request for comment.

Customer-Focused Approach

In a statement emailed to Reuters on Tuesday morning, Allegro chief executive Francois Nuyts said "At Allegro, we focus primarily on customers" but he did not directly refer to the Amazon move.

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Poland's growing e-commerce market was given a further boost from online shopping during the pandemic and in October, home-grown eBay rival, Allegro, enjoyed a buoyant stock market debut, followed in January by parcel storage firm InPost.

News by Reuters, edited by ESM. Click subscribe to sign up to ESM: European Supermarket Magazine.

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