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APAS And Apex-Brazil Announce Partnership For APAS Show 2019

The São Paulo Supermarket Association (APAS – Associação Paulista de Supermercados) has announced a partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brazil) for the realisation of the APAS Show 2019.

Through this partnership, the world’s largest supermarket event, responsible for generating business amounting to $100 million in 2018, has gained major international relevance.

The partnership has resulted in the addition of one more pavilion at the APAS Show 2019, taking the total number of pavilions to five.

The trade show will spread across a total area of 78,000 square metres, with the new pavilion adding 8,000 square metres to the already existing 70,000 square metres.

It will ensure more space for exhibitors, business meeting rooms, and exclusive attention to the foreign public.

The move will give Brazil added strength to emerge as the main protagonist in the supply of food, beverages, and agribusiness-related products to the world.

Broad International Network

The partnership between Apex-Brazil and APAS activates a broad international network to attract foreign buyers and journalists, and provide opportunities to participating Brazilian companies to expand their exports.

In 2018, during the APAS/Apex-Brazil business roundtables, business generation reached $100 million, with the event witnessing 1,423 meetings between 50 international buyers from 23 countries and 185 participating companies.

"The partnership raises the level of the APAS Show, which is more robust in its international forecast and challenges us with even more responsibility in developing the country," APAS Show director, Erlon Ortega, affirmed.

Apex-Brazil business director Leticia Catelani highlighted, "The APAS Show is consolidated in the international calendar of large trade fairs, with the excellent offering of Brazilian products in the food and beverage industry for buyers from the whole world.

"Signing this partnership contributes to the objective of Apex-Brazil to expand the access of Brazilian companies to the international markets by diversifying the destinations of national exports and improving the international perception regarding Brazilian companies, products and services."

Brazil: Feeding The World

UN data (FAO-ONU Food and Agriculture Organization of the United Nations) indicates that, by 2050, there will be nine billion people in the world.

To meet this population’s demand for food, production has to grow by almost 70%, and Brazil will be responsible for up to 40% of this share, in accordance with its productive capacity.

"With the growing need of finding new food and beverage suppliers in the world, international trade fairs and congresses offer a window of opportunities and important links for supply chain professionals. From there justifies, even more, the need of projecting the APAS Show in the global market," Ronaldo dos Santos, APAS president, explained.

The whole APAS Show 2019 diffusion campaign occurs in two other languages besides Portuguese – English, and Spanish – to attract foreign participants and equip them with relevant information regarding the event and the country.

APAS Show Figures

The grandeur of the APAS Show can be proven through the figures of the 2018 edition:

  • Total Physical Entities (PE) Registered in the event: 71,931
  • Total Legal Entities (LE) Registered in the event: 13,105 (4% higher than the 2017 edition)

Total accumulated visitation during the four days of the event:

  • Target public (PE): 34,036 (13% higher than the total of the previous edition)
  • Target public (LE): 18,640 (15% higher than the total of the previous edition)
  • Exhibitors: 7,398 all in all, of which 200 were international, from 19 countries
  • Congress Participants: 4,073 – the record-breaker of all editions
  • Business Connections: 252 meetings, 137 exhibitors, and 49 buyers
  • SuperVarejo: The edition of the event’s official magazine came out with 276 pages. Of these, 123.6 pages were sold – the second-best performance over the past ten years.
  • Authorities: An attendance of 94 authorities – 67.9% more than the previous edition, of which 13 were Federal authorities, 18 State authorities, and 63 Municipal authorities. For the first time, it included the attendance of the President of the Republic.
  • Business Roundtables: 1,423 meetings, 185 companies, 50 international buyers from 23 countries, and $100 million in business generation

About The APAS Show 2019

In 2019, the APAS Show will take place from 6 to 9 May at the Expo Centre Norte, in São Paulo.

At the event’s International Management Congress, over 60 lectures will revolve around the theme 'SuperHack: Hacking the Supermarket' and will attempt to provide participants ways of rethinking the manner of existence of the supermarket – reimagining, reinventing and reconstructing the operation, management, processes and technologies.

"The idea with the debates in the Congress this year is to find ways of innovating, looking for alternatives and models to facilitate the stores’ daily activities, attending to new consumer needs, and maximising business," director Erlon Ortega explained.

"It no longer matters whether the store is online or physical, what is important for the customer is to carry out the purchases in a convenient way. He wants to have easy access to any product, at the least cost, at the best time and place."

Congress With Interconnected Themes

For 35 years, the APAS Show Congress has provided opportunities to expand knowledge about the industry and bring new business possibilities for participants.

This year, to expand the experience with the lectures and panels, the participation model in the thematic auditoriums will be how they take place in the most modern auditoriums in the world – interactive with interconnected subjects, day after day.

The themes will be distributed in a way that they present issues and solutions as the sessions take place. These include 'Future vision – inspiration,' 'Making choices to reinvent the supermarket' and 'Implementing choices'.

This way, except for the inaugural lecture and those of the grand auditorium, all others will be in the same venue, where participants get an opportunity to watch them at the same time, in accordance with their individual interests.

A total of 72 sessions will take place over the course of three days and will be divided into six themes: strategy, human capital, marketing, commercial, operations, and e-commerce.

With a set of earphones available at the event, it will be possible for participants to change the audio station to hear the subject of their interest.

The congress participants will have the privilege of watching the lecture in the 'marketing' channel and to change, at any moment, to that of 'strategy'.

In the end, the moderator will share a general conclusion regarding the theme with all participants.

The APAS 2019 Stand Award

The APAS Show will also hold another edition of the traditional APAS Show Stand Award, created in partnership with Popai Brasil, the global association for marketing in retail.

It will recognise the stands of very creative and innovative exhibitors in the following categories: Best Stand Design, Best Promotional Action, Best Product Exhibit, Best Sustainable Stand, and Best International Stand.

For more information, visit

About APAS

The São Paulo Supermarket Association (Associação Paulista de Supermercados) represents the supermarket industry in the State of São Paulo and seeks to integrate the entire supply chain.

The entity has around 1,500 members from more than 4,000 stores.

© 2019 European Supermarket Magazine – your source for the latest retail news. Sponsored content. Click subscribe to sign up to ESM: European Supermarket Magazine.

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