British retailer Asda is introducing camel milk to its shelves, following a trend set by several high-profile celebrities.
Sold under the name ‘Camelicious’, the drink is marketed to people with lactose intolerance.
What used to be a staple of the diet of nomadic Arab groups for hundreds of years, has recently evolved into a celebrity trend, with stars such as Kim Kardashian lapping up the desert dweller’s milk.
Customer Demand
An Asda spokesperson said, “We always aim to make sure our range is a diverse as possible and camel milk is something a number of customers have been asking to see on shelf.
“We know Arabic nomadic groups have been drinking it for centuries, and we’re excited that our customers can now enjoy the latest food trend – we think it’s set to make a big splash,” they added.
The retailer said that Camelicious Long Life Whole Camel Milk is exclusive to Asda, and boasts a recommended retail price of £2.85 for 235ml.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.
