Retail

Asda Sales Drop Worsens As Grocer Is Hurt By Tesco Recovery

By Publications Checkout
Share this article

Asda, the UK supermarket chain owned by Wal-Mart Stores Inc., swatted away concern over its deteriorating performance after its declining sales went from bad to worse.

"We are not a business in financial crisis," Chief Executive Officer Andy Clarke said at a press conference in London Thursday, after the grocer reported a 5.8 per cent slide in like-for-like sales in last year’s final quarter.

Already grappling with the longstanding encroachment of discounters Aldi and Lidl, Asda has more recently been on the receiving end of a fightback by market leader Tesco Plc. Clarke said the grocer didn’t foresee the extent of the recovery at Tesco, which had its first sales growth in more than four years during the holiday quarter. He also forecast no let up in the competitive landscape.

“We expect 2016 to be as challenging as 2015,” Clarke said. He expects market-share gains by Aldi and Lidl to continue, forecasting that the discounters will ultimately control about 15 per cent of the UK grocery market. They currently have about 10 per cent.

Asda will continue to cut prices and wants them to get to within 5 per cent of the discounters, Clarke said. A new campaign was introduced Thursday under the ‘Pocket More’ banner, which Asda said will give it the lowest price on an additional 1,600 products compared with Tesco, J Sainsbury Plc and Wm Morrison Supermarkets Plc.

Asda’s declining sales are just one difficulty for Wal- Mart. The world’s largest retailer lowered its annual sales forecast Thursday after the strong dollar pulled down the value of overseas revenue.

News by Bloomberg, edited by ESM. To subscribe to ESM: The European Supermarket Magazine, click here.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days

Copyright © 2023. All rights reserved. Developed by Square1 and powered by PublisherPlus.com