Auchan has announced that it will open more bulk-buying sections in its supermarkets, which will allow its customers to purchase over 400 of its products in larger quantities, LSA reports.
This mode of distribution was originally tested by the French chain in one of its Perpignon hypermarkets in 2012, particularly pushing goods such as tea, coffee and spices.
Auchan has now announced that by the end of September of this year, it will have bulk-buying sections in 39 of its outlets across France (at present it operates 19).
Auchan's bulk-distribution sections are called "Saveurs d'ici et d'ailleurs" (“Flavours from Here and Beyond”). Often referred to as 'self-discount', the way of shopping is economical for consumers and reduces unnecessary packaging waste.
Auchan isn't the only retailer with a bulk-buying presence in the market, as rival Day by Day is entirely focused on selling FMCGs in bulk.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly.
