Auchan Retail invited a delegation of French SMEs to an exchange session with Auchan Retail China during SIAL China, which took place last month.
In May, some 50 guests representing French SMEs, as well as the region of Normandy and the region of New Aquitaine, met Olivier Soule de Bas, product director, and Jean-François Cherrid, brand manager of Auchan Retail China, the retailer said.
Auchan Retail China discussed the expectations of Chinese consumers with the delegation, as well as examining how French companies can succeed in this market by complementing local players.
According to the retailer, this partnership is an example of collaboration between different countries of Auchan Retail to meet the expectations of consumers, as well as to develop the economy in each market where the group is established.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Solene Main. Click subscribe to sign up to ESM: The European Supermarket Magazine