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Retail

Auchan: Hybrid Multifrais Store Details Revealed

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Auchan: Hybrid Multifrais Store Details Revealed

Details of Auchan's new banner, Multifrais, have been released by LSA. The France-based retailer will open its first Drive-supermarket hybrid store in March at Senne-et-Marne in Villeparisis, Paris.

Situated close to a Drive branch one of the city's motorways, the 14,300 square feet (1,330 square metres) branch will focus on fresh produce, allocating it 3,900 square feet (360 square metres), encompassing frozen food. There will be four sections for meat, poultry, rotisserie and traditional butcher and a wine selection, although LSA notes that the usual cheese and seafood counters are not included in the plans.

A web store area has also been allocated although it is as yet unclear whether this 1,000 square feet (91 square metres) section will be a click & collect point or something else entirely.

When Auchan's plans were initially released, Vincent Mignot, CEO of the French retailer's domestic operations, said, "This is a brand new concept that has nothing to do with those already existing within the group or the competition." (31 Jan)

© 2013 - ESM: European Supermarket Magazine by Gordon Hunt

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