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Auchan Retail Portugal To Drop Jumbo Banner

Published on Apr 10 2018 12:00 PM in Retail tagged: Featured Post / Portugal / Jumbo / Auchan / Paywall

Auchan Retail Portugal To Drop Jumbo Banner

Retail giant Auchan has announced that it will standardise its presence in Portugal, eliminating the Jumbo and Pão de Açúcar store banners.

"The Auchan brand is a global brand that fits with what we have been doing, a brand that is younger, more adapted to our profile and what we want to build," the general manager of Auchan Retail Portugal, Pedro Cid, told journalists at a press conference.

The change is to be effected in 2019 and is part of a two-year investment plan of €90 million.

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