Last year was a transformative one for Rewe Group’s Austrian business, with the finalising of a new company structure, Billa Merkur Österreich (BMÖ). As the head of its property division, Robert Nagele, tells ESM, more changes are on the way. This article first appeared in ESM Issue 1 2021.
Even through difficult times, the wheels of industry don’t stop turning, and while the year 2020 was an unprecedented one for Billa and Merkur – the two banners that, between them, comprise Rewe Group’s Austrian supermarket operations – it also saw the completion of a restructuring process that should leave the business better positioned to navigate the challenges of the future.
As of last summer, the business is now formally known as Billa Merkur Österreich (BMÖ), following three years of integration across purchasing, merchandising, property and other areas – with price reductions, a wider product selection, combined loyalty services, better regionality and faster decision-making among the benefits.