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Baker Greggs Reaping The Benefits From Menu Experimentation: Analysis

Published on Oct 9 2018 11:30 AM in Retail tagged: Trending Posts / Franchise / Bakery / Greggs / Paywall

Baker Greggs Reaping The Benefits From Menu Experimentation: Analysis

A leading retail analyst has said that UK high-street baker Greggs is reaping the benefits from applying a more diverse range of menu options, after the chain reported like-for-like sales growth of 3.2% during a period dominated by the summer heatwave.

Greggs posted a 7.3% increase in sales in the 13-week period to 29 September, with its company-managed stores seeing a 3.2% increase in like-for-like sales.

Russ Mould, investment director at AJ Bell, commented, “Sausage rolls and pasties are not typically what you hanker after on a warm, sunny day, so for Greggs to achieve like-for-like sales growth of 3.2% through a third-quarter period which encompassed the summer heatwave is impressive.

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