'Big Four' Slump Continues According To Latest UK Kantar Figures
The UK's 'Big Four' supermarkets, Tesco, Sainsbury's, Asda and Morrisons, all saw their sales decline in the 12 week period to 11 August 2019, compared to the same period last year, according to the latest market share figures from Kantar.
Market leader Tesco saw a 1.6% decline in sales to sit on 27.0% market share, while second-placed Sainsbury's saw a 0.6% drop in sales to sit on 15.4% share, and Asda, in third, saw a 1.5% drop to sit on 14.9% share.
Fourth-placed Morrisons saw the biggest decline in sales in the period, of 2.7%. The Bradford-based grocer sits on 10.1% market share.
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