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Retail

Brandbank Assists Tesco Czech Republic With Online Grocery Service

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Brandbank Assists Tesco Czech Republic With Online Grocery Service

Brandbank completed its latest project with supermarket giant Tesco with the launch of Tesco's new online grocery service for customers in the Czech Republic. The Tesco service went live in Prague this month.

The Brandbank services help Tesco provide online consumers with accurate, up-to-date product information. Brandbank has worked with Tesco's supplier base in the Czech Republic to provide a continuous and authorised feed of comprehensive product information and images. Brandbank has worked with Tesco in the UK since 2000. In recent years, Brandbank extended the relationship by winning new contracts to work with Tesco in Ireland and the Czech Republic. "From Tesco's perspective, Brandbank provides a trusted source of accurate and up to date product information. This is fundamental to a great consumer experience online,” said Niall Walsh, international marketing manager for Tesco.

{loadposition user99} Brandbank serves as the outsourced digital content department for European retailers, multinational brand owners, and many smaller national suppliers. Brandbank is an essential partner for such companies to ensure they are ready for today's multichannel consumer. For more information on Brandbank services, visit http://www.brandbank.com. (24 Jan)

© 2012 ESM: European Supermarket Magazine

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