Bigger Capacity Baskets Ensure Better Average Ticket Sales: Shopping Basket
It is widely known that the increase in average ticket sales is directly proportional to the capacity of the shopping basket. However, it is more interesting to know – by how much?
According to a Nielsen study, conducted in 2017, a greater load capacity, along with better user experience, can increase the average ticket by up to 18% and the number of units per basket by 23% in a regular purchase.
The use of Shopping Basket's XXL model (80-litres capacity) instead of the 52-litre version, has resulted in a 20% increase in the time spent in-store, and pushed the average ticket sales up by 32%.
Shopping Basket’s exclusive vertical baskets, Bond (70-litres) and Superbond (91-litres), are designed to transport large quantities using minimum store space.
In this way, both small and large stores can save space by maximising the number of square metres available to sell products.
In addition, Shopping Basket’s vertical design allows perfect mobility, even through the narrowest aisles.
Offering customers the best quality baskets is proven to increase a retailer's revenue.
Baskets with double ball-bearing wheels and a high-resistance polyurethane finish, flexible handles injected with nitrogen, and multiple grips for the carts all help to deliver the best user experience.
Shopping Basket’s products can be manoeuvred easily in any direction, even when the basket or cart is fully loaded.
They can also increase the time spent in-store, which translates into greater sales.
The more comfortable customers are, the more they will be willing to spend.
Shopping Basket makes the shopping experience easy and pleasant by offering the most ergonomic baskets and carts, eliminating fatigue and pain in customers' arms, neck and back.
All the components of Shopping Basket's products are designed to deliver a better customer experience.
The components comprise long pivoting handles and double ball-bearing wheels that reduce the force that the user has to exert by almost seven times, creating the perfect conditions for purchase.
Some of its baskets are designed with both a short and a long handle. The short handle is mainly used when the basket contains only a few small items, while the long handle allows customers to manoeuvre the basket comfortably and control it even when it is loaded.
Pull/ Push System
The Bond and Superbond baskets are equipped with double pull/push system for customers' convenience.
The push system considerably reduces the force that the user has to exert, making Bond and Superbond the most versatile models that offer a great user experience.
The wheels, made of polyurethane, guarantee a noise level of only 18 decibels; 20% less than other baskets on the market.
This noise reduction in each basket is important on high circulation days, when more than 300 baskets circulate at the same time in a store.
Shopping Basket brings all these features together to offer the best shopping experience, that in turn helps its clients to grow their revenues.
To get in touch with Shopping Basket, click here.
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