Carrefour Italia has won 'Best Retailtainment Concept' at Italy's 2017 Retail Awards, for its Carrefour Express Urban Life store in Milan.
The prize was awarded for "creating a new concept store able to combine relaxation, work and socialising moments in line with the needs of an ever-moving clientele".
Carrefour Express Urban Life was opened in Milan in January, and the retailer describes it as not just a neighbourhood supermarket, but also a place to eat and work.
The store features a cafe, a gourmet deli, pizza oven, sushi counter, salad bar, juice bar and artisinal ice cream counter.
There is also a lounge bar, with more than 200 Italian and international beers, and a daily 'Happy Hour' between 6pm and 9pm.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine