Carrefour Express Urban Life Wins 'Best Retailtainment' Award
Carrefour Italia has won 'Best Retailtainment Concept' at Italy's 2017 Retail Awards, for its Carrefour Express Urban Life store in Milan.
The prize was awarded for "creating a new concept store able to combine relaxation, work and socialising moments in line with the needs of an ever-moving clientele".
Carrefour Express Urban Life was opened in Milan in January, and the retailer describes it as not just a neighbourhood supermarket, but also a place to eat and work.
The store features a cafe, a gourmet deli, pizza oven, sushi counter, salad bar, juice bar and artisinal ice cream counter.
There is also a lounge bar, with more than 200 Italian and international beers, and a daily 'Happy Hour' between 6pm and 9pm.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine