Carrefour Italia, in collaboration with the startup Emerge, has announced its support for 'Cooperativa Sociale Pausa Café', an Italian cooperative which offers social re-integration paths to prisoners.
The Grugliasco (Turin) Carrefour store has allocated a dedicated corner to the sale of coffee and handcrafted beers produced by rehabilitated prisoners working at the Cooperative.
The assortment includes 15 references, and a number of tastings are to be organised in the store.
The initiative is in line with Carrefour's commitment to social inclusion issues, it said.
According to Salvatore Cavoli, Carrefour Italia's manager for regional products, the retailer is "very excited" to support Cooperativa Sociale Pausa Café, as it produces positive and added value in the local community.
Carrefour Italia is also collaborating with Emerge to plan other similar initiatives throughout Italy.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Alessandra Arosio. Click subscribe to sign up to ESM: European Supermarket Magazine.