French retailer Carrefour has launched a new international competition, the 'Plant-Based Contest', aimed at innovative startups in the plant-based segment.
The competition, which runs from 31 March to 8 May, is open to startups around the world, with all submissions reviewed by a specialist jury.
Following the completion of the first round of the competition, selected startups will be invited to participation in the final round on 9 June, where each finalist will make a startup pitch, and winners will be selected.
The competition jury is being chaired by Carine Kraus, Carrefour Group’s executive director of engagement, and Guillaume de Colonges, executive director of merchandise, with other jury members including representatives from BEL Group, Unilever (represented by The Vegetarian Butcher), Oatly, Proveg, daphni, Beyond Animal, Capital V and Unovis.
At the completion of the contest, five innovative products will be promoted on Carrefour shelves, as well as via the retailer's e-commerce platforms, and will be tested by consumers.
During the competition, the jury will assess products across three distinct categories, 'Plant-Based Protein Products', 'Strong Concept' and 'Service Offer'
'Through its original Plant-Based Contest, Carrefour aims to draw on the creativity of innovative startups to support the adoption of a more plant-based and sustainable diets by as many people as possible,' the retailer said in a statement.
Interested firms can long their entries on a dedicated platform established by the retailer, which can be found here.