Carrefour Opens ‘Express Premium’ Store In Madrid
Carrefour has opened a store in Madrid under its new banner, Carrefour Express Premium, with affluent urban dwellers the store's target market.
The Ortega y Gasset Street outlet offers a combination standard Carrefour produce as well as a ‘gourmet’ offering. The retailer says that its Market model has been “adapted to a wealthier clientele.”
The outlet places “emphasis is on fresh products with more than 600 out of 3,700” so classified.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.