Carrefour Poland has begun its role in the ‘French Touch’ campaign, which advertises the culture, produce and tourism amenities of France, zonebourse.com reports.
The retailer will place strong emphasis on French food and wine up until 10 October in all its 84 hypermarkets across Poland.
Carrefour, in a press release, stated, “During the weeks of the ‘French Touch’ campaign French product enthusiasts will be able to pick up a special passport from a number of outlets in Warsaw and other major towns and cities throughout Poland (as well as over the Internet). It will feature some very enticing commercial offerings so that they can purchase French products at attractive prices.”
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.
