Carrefour Spain has launched a nationwide omnichannel advertising assault designed to ‘reinforce’ its position in the Spanish FMCG market, it said.
The ‘Sometimes You Want It All’ promotional push will be promoted via ‘TV, abroad, direct marketing in-store, RRSS, digital media and different formats in our digital ecosystem,' the retailer said.
The campaign highlights the grocer's 500,000 SKUs, various modes of payment, and modes of shopping (i.e. click and collect, delivery, etc.).
The French chain believes the adverts prove how it has adapted and expanded to meet the changing needs of modern shoppers, it said in a statement.
Its Spanish arm has announced, furthermore, that it will create more than 5,300 'stable' jobs over 2017.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. Click subscribe to sign up to ESM: The European Supermarket Magazine
