Lidl’s US operation is to appoint a new chief executive later this year, with current Lidl US CEO Brendan Proctor set to leave the discounter.
According to Lebensmittel Zeitung, Lidl Sweden boss Joahnnes Fieber is to be appointed to head up the discounter’s US operation, which launched last year but has seen its growth plans curtailed somewhat in the months since.
Protcor played a pivotal role in Lidl’s entry to the US, having been appointed CEO of the operation in June 2015, two years before the discounter opened its first stores.
Prior to that, the Letterkenny, Co. Donegal native headed up Lidl’s Irish operation for two years, following a stint as the head of the group’s Austrian business.
Fieber has headed up Lidl Sweden since February 2016, having previously spent time in senior roles with the discounter in Italy and Germany.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine
