UK retailer The Co-operative has launched a food redistribution initiative, which aims to benefit the 2,500 towns and villages across the country where stores are located.
The scheme, which has been trialled at 60 stores so far, will see the Co-op donating enough food for up to 20 million meals per year to local causes.
“Each of our stores will team up with local charities and good causes in their area, ensuring food donated from our stores directly benefits the communities in which we work. The food will be collected on a regular basis, helping those closest to home," said Jo Whitfield, interim retail chief executive at the Co-op.
“Not only will this support local groups, but it will also dramatically reduce our food waste, as we work towards our ambition that no food fit for consumption goes to waste.”
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.
