The sales of fresh processed meat, sliced cooked meats and poultry, and chilled fish in the UK slowed in the 12 weeks to 16 June 2019, according to the latest meat, fish, and poultry (MFP) update by Kantar.
The data has revealed that the category is facing 'challenging times' as inclement weather during the period drove consumers to purchase comfort food.
The sales of burgers declined almost 20% with 550,000 fewer shoppers opting for burgers this season compared to the summer of 2018.
