Consumer Survey Highlights 'Advantages And Drawbacks' Of German Discounters
A new consumer survey by the 'Deutsches Institut für Service-Qualität' (DISQ) has highlighted the advantages and drawbacks of the German discounters, as well as seeking to determine which discount operators are preferred by most customers.
The study showed that customers choose their favourite discounter mainly by the proximity of the store and its price offering.
Most consumers said they were 'satisfied' with the discounters' offering: six of the eight leading discount operators achieved a 'good' rating and the remaining two scored a 'satisfactory' result.
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