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Retail

Continente Named 'Cheapest Supermarket In Portugal' In Market Study

Continente regained its position as the cheapest supermarket in Portugal in October, beating rival retailer Jumbo, according to Portuguese consumer association Deco Proteste.

The ranking is led by Continente and Continente Modelo, followed by Jumbo in third place. Pingo Doce is fourth, with Lidl, Intermarché and Minipreço completing the list.

Lisbon, Porto, Leiria and Braga were named as the cities where the most significant savings can be obtained.

A family that spends €150 per month at the supermarket can save over €200 a year by choosing the cheapest supermarket in these districts, according to the study. On the other hand, a family that spends €400 per month can save more than €500 a year in the cheapest stores, Deco Proteste said.

Retail Rankings

On the island of Madeira, Continente Modelo was once again named as the cheapest supermarket chain.

Meanwhile, in terms of online stores, some changes were seen in the rankings. Although Jumbo continues to lead the list of retailers, Continente and Intermarché have been overtaken by El Corte Inglés, which now ranks second in the table.

For the purpose of the study, Deco Proteste visited 560 stores between May and July, collecting 106,190 prices.

The study focused on a basket of 141 products , including manufacturers' brands and mid-range private label brands from each of the stores.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine

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