Continente Named 'Cheapest Food Retailer In Portugal' In Study
Hypermarket chains Continente and Continente Modelo (owned by Sonae) are the cheapest food retailers in 17 out of the 18 districts in Portugal, as well as in Madeira and the Azores, according to a study by Portuguese consumers' association Proteste Deco.
The study found that consumers in Lisbon opting for Continente stores could save €347 per year by shopping there, compared to the most expensive store.
The district of Porto is the only one where Jumbo (owned by Auchan Group) maintains a leadership position, enabling savings of up to €375 per year.
Last year’s winner, Jumbo, now ranks second in the overall findings. Pingo Doce (Jerónimo Martins Group) joins Intermarché Super in third place of the ranking of the cheapest chains. Minipreço (Dia Group) is fourth and Lidl in fifth place.
The study analysed 476 stores in continental Portugal and the islands, comparing 45,891 prices.
It is based on a basket of 92 products, consisting of the best-selling brands in Portugal, in nine categories: groceries, fruit and vegetables, meat, fish, dairy products, beverages, frozen, personal hygiene and house cleaning.
© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.