Portuguese retailer Continente and the LAPS Foundation have announced a solidarity campaign, ‘Nunca Desistir’ (Never Give Up), aimed at motivating local residents to raise funds to support families struggling due to the COVID-19 crisis.
Funds raised will be distributed by the Portuguese Red Cross and the Rede de Emergência Alimentar (Food Emergency Network).
The campaign calls on consumers to “play our part, big or small. The most important thing is to help each other, and to preserve everyone's health”.
Donations
Portuguese citizens will be able to donate €1 through via a phone call, or larger donations using MBWay or bank transfers.
Continente added that it would contribute an additional 150 tonnes of food goods to be distributed to needy families as part of the campaign.
The organisation also created an Instagram filter allowing people to take a photo/make a video wearing a protective mask emblazoned with the Portuguese flag, and to share the hashtag #nuncadesistir #missaocontinente #nevergiveup.
The campaign is supported by media partner TVI and technology partner NOS, with Banco Santander as financial partner.
© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Elizabeth Schroeder. Click subscribe to sign up to ESM: The European Supermarket Magazine.
