Coop Norway has announced that it signed a deal with Norwegian book retailer Tanum, which will see books sold in almost 700 Coop stores across the country.
Under this agreement, Tanum Concept outlets will be established in Coop grocery stores, which will increase the book retailer's footprint in Norway, and increase the availability of books for Coop customers.
"Books are something our customers, who are also our co-owners, are very keen on," said Geir Inge Stokke, CEO of Coop Norway. "It will now be easier to find current books when you shop for your groceries."
"The ambition of Coop is to double the turnover of books in our own stores. The agreement will provide a clearer book concept in stores and increased availability for best sellers."
Although e-commerce has been taking business from physical book sellers in recent years, Daniel Johansson, retail analyst at Lebensmittel Zeitung, says that we are seeing signs of a 'gradual resurgence' for traditional book stores in several European markets.
"It's likely Coop Noway wants to cash in on this trend, whilst at the same time benefiting from the additional revenue brought in by this partnership in the form of rented space or commissions."
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Sarah Harford. Click subscribe to sign up to ESM: The European Supermarket Magazine.