Coop Sweden has announced several changes in its organisational structure, including the establishment of a new digital unit to accelerate the company's digital transformation.
The retailer will merge its marketing and communications unit into a single unit, to be known as the marketing, sustainability and communications division.
Elsewhere, the communications director of Coop Sweden, Anna Rasin, has stepped down from her position.
'Drive Our Digital Strategy'
"[By] streamlining [operations], we can also free up resources to build an organisation for the future that ensures that we drive our digital strategy, so that we create value for our members and customers," said Coop Sverige AB CEO, Magnus Johansson.
The retailer plans to launch an external innovation platform to strengthen its ability to support and develop sustainable innovations.
The team will include a number of strategic partners and entrepreneurs who will collaborate on developing and testing innovative ideas.
Coop will provide mentoring, financial support, and access to data and channels to help entrepreneurs test their business ideas.
Johansson added, "We as large companies can no longer sit around waiting for entrepreneurs to watch us. On the contrary, our employees need to be part of the entrepreneurs' everyday life through our new platform.[...] We believe that a success factor for our innovation platform is that we make it open and [collaborate] with a network of partners and start-ups."
Coop Sverige is also considering more organisational changes aimed at increasing the efficiency of its services and addressing the demands of consumers.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: The European Supermarket Magazine.