Coop Switzerland Launches Energy Bars Made From Insects
Coop Switzerland has followed up the launch of burgers and meatballs developed from insects last August with ‘Insect Bars’, a range of energy bars made from dried crickets, along with dates, apples, sultanas and cranberries.
The bars have been developed by Essento, the same Swiss startup that developed the burgers and meatballs, which were developed from mealworms.
"The trend is for healthy snacks, which allow you to quickly fill up, said Silvio Baselgia, fresh produce manager at Coop. “These energy bars respond perfectly to this demand and insects, via their pleasant taste and their high nutritional values, integrate perfectly with this composition.”
Since the launch of the Essento range in the summer, just seven outlets have been selling the burgers and meatballs, due to the low availability of edible insects, however following this launch, this has now been extended to twelve, including stores in Zurich, Lusanne, Geneva, Neuchatel, Basel, Bern and other locations.
Essento, which develops, produces and markets specialties based on edible insects for the retail trade and catering industry, has said that its goal is to ‘democratise the presence of insects on the Swiss plate’.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: The European Supermarket Magazine