Coop Switzerland Looking To Organic To Boost Sales Growth: Analysis
Coop Switzerland has long proven itself to be an innovator when it comes to introducing new concepts - in November, for example, it launched a range of energy bars developed from dried insects, as well as rolling out a new in-store delicatessen format, Sapori d'Italia, to appeal to Italian speaking consumers in the south of the country.
Now, on the back of positive full-year sales, in which it saw turnover rise 3.0% to CHF 29.2 billion over the past 12 months, Coop is turning its attention to a new goal: becoming a leader in organic.
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