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Cost of Weekly Shop Drops 7% Due To Price War

Published on May 5 2015 3:14 PM in Retail tagged: Groceries / Discounters / Own Brand

Cost of Weekly Shop Drops 7% Due To Price War

Price comparison site mySupermarket’s Groceries Tracker has revealed that the cost of the average weekly grocery shop in the UK dropped seven per cent in March in comparison to the same period last year.

According to, the new research found that a basket of 35 staple products cost £87.70 in March, down from £93.95 in March 2014.

Food products that have taken a hit this year include pasta sauces (which are now down 4.4 per cent £2.37 per 500g) and frozen pizzas (also down 4.4 per cent to £1.87 per 350g).

Carrots had the biggest drop in price this year, falling 7.5 per cent to £2.51 per kilogram. reported that the mySupermarket Groceries Tracker research also revealed that retail giant Morrisons dropped the prices of 130 own brand items.

Discounter Aldi's own brand goods were cheapest in five of the 13 grocery categories analysed. The research showed that Aldi has the best value for its own brand dairy and eggs, ready meals and tins, fruit and vegetables, jars and cooking and own brand bakery.

Online supermarket Ocado is thriving in categories such as packets and cereals and baby along with beauty and health, while Asda’s own brand products were cheapest in the snacks and sweets category. 

© 2015 European Supermarket Magazine – your source for the latest retail news. 


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