Top 10 Grocery Retailers In Croatia Hold 82% Market Share
The top ten grocery retailers in Croatia achieved total revenues of HRK 27.8 billion (€3.72 billion) in 2016, accounting for 82.1% of the market, according to AZTN - the Croatian Competition Agency.
However, the agency's data also reveals that their overall share dropped from 82.4% in the previous year.
Konzum is still market leader with a share of 20-30%, although the retailer’s revenue dropped slightly, partly due to a reduction in the number of stores (61) compared to the year before.
Lidl is second with a share of 10-20%, achieving the biggest nominal growth in 2016, and ending the year with two new stores, taking its total to 91.
Plodine, Kaufland, Tommy and Spar all have a market share of between 5 and 10%, while Billa, Studenac, KTC and NTL follow, all with less than 5%.
Smaller retailers grew at a faster pace than the top 10, as a result of mergers and acquisitions. The most significant deals saw Lonija taking over 20 more stores from Dinova-Diona, while Istarski Supermarketi purchased 28 stores from other players, resulting in a 70% growth for the company.
Croatia ended 2016 with 72 new stores, of which 51 were small shops, 16 supermarkets, and four hypermarkets.
Large-format sales outlets accounted for 70% of total revenue. Nevertheless, revenue grew the most in small shops (+5%), with neighbourhood stores becoming the first choice for consumers.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. Click subscribe to sign up to ESM: The European Supermarket Magazine.