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Retail

Croatian Food Brands Expand Internationally

By Branislav Pekic
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Croatian Food Brands Expand Internationally

One of Croatia's most popular dairy brands, Dukat, will soon be selling their yoghurts and desserts in South America, Africa, China and Russia.

Currently Dukat, who have invested nearly €1 million in upgrading production plants since December 2013, exports yoghurts and desserts to 56 countries around the world.

Dukat was sold to France's Lactalis for around US$ 370 million in 2007. The dairy's long-lasting milk desserts are being sold in markets around the world under the Lactel and Parmalat brands.

Brewery Osječka Pivovara has finalised a deal which will see its beer enter the Chinese market. The first beer to be exported will be Osječko Black Radler and the company is expecting to earn €2 million annually. At the end of last year Osječka Pivovara, whose main export market was Hungary, began selling its beer on the Australian market.

Leading bakery chain Mlinar, which has over 190 outlets, has opened its first bakery in Germany, located on the prestigitious Marienplatz in Munich. It is the first of six bakeries Mlinar will open in Bavaria in 2015, as part of a project to open 150 bakeries in Germany in the next five years.

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Mlinar, which expanded into Slovenia and Hungary recently, plans to conquer two more markets in Europe, opening franchises in Slovakia (Bratislava) and Spain (Valencia) over the next three months, before adding two more countries in 2016.

Croatian fast-food brand Surf’n’Fries have opened their first Scandinavian store in Norway, located on the main square in Tonsberg. It is equipped with the new “SurfFry” oil-free technology, resolving the problem of unhealthy fast food items by only using air to make fries, chicken nuggets, mozzarella sticks and other specialty products.

The company also offers an innovative "On the Go" packaging solution, designed so that the customer can hold an entire meal in one hand comfortably and use the other hand to consume the meal.

The store in Norway will be one of the 40 that Surf’n’Fries franchised and Norway is the 12th country that Surf’n’Fries has a presence in.

© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic

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