Dagrofa's FoodService Danmark Appoints New Chief Executive
Denmark's Dagrofa has appointed a new chief executive to its FoodService Danmark business.
Peter Bruun will take over as CEO of the firm on 1 December, joining from System Frugt A/S, a supplier of 'natural snacks' such as nuts and dried fruits to the Danish market.
He also previously led Lagkagehuset A/S, a nationwide chain of bakery stores, as well as Pågen AB, a leading Swedish bakery firm, and also held roles with Schulstad AB and Arla Foods.
He commenced his career as an associate with McKinsey, working at the group's consumer foods division in the UK, Sweden, Netherlands and Denmark.
Commenting on his forthcoming role with Dagrofa, Bruun said, "I am looking forward to an exciting role, where the overall focus on collaboration with the many skilled employees and management in Dagrofa will ensure that FoodService Danmark takes advantage of its potential."
Elsewhere, Tomas Pietrangeli, the chief executive of Dagrofa (who himself was appointed in June), said that Bruun's prior experience demonstrates that "through targeted business development, profitability and growth can be created. In combination with his broad business understanding and international experience, he is the right man to lead FoodService Danmark.
"His clear goal for the company will be creating [...] a strong platform that can ensure further growth and profitability in a growing foodservice market."
As well as operating FoodService Danmark, Dagrofa runs the Meny, Spar, Let Kob, Min Købmand and Dagrofa Logistik businesses.
© 2018 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.