Retail

Delhaize Belgium Introduces Reusable Face Masks

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Delhaize Belgium has announced that it is selling reusable face masks in all stores across the country.

The retailer has collaborated with fashion chain e5 mode to design and produce the masks, which are priced at €2.99 per piece.

Delhaize will forward 10 cents from the sales of each mask to the Red Cross.

The company has urged customers to buy a maximum of 2 pieces per store visit so that more people have access to the face mask amid the coronavirus pandemic.

Reusable And Washable

The reusable and washable masks come with adjustable elastic ear straps and are available in different colours.

The mask has three layers with space for placing a filter that is included in the product, the retailer added.

The company is also considering the possibility of adding age-group specific face masks in the coming weeks based on customer response.

Production

E5 mode will produce 100,000 masks each week, which will be sold in Delhaize supermarkets, AD Delhaize, Proxy Delhaize, and Shop & Go and on the online platform Delhaize.be.

In total, Delhaize has already ordered 500,000 masks with the option to increase the inventory based on demand.

© 2020 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

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