Delhaize has rebranded all of its 11 Red Market supermarket outlets in Romania to its Mega Image brand; this completes the phasing out of the Red Market discount supermarket chain, which was in operation for just two years.
Delhaize has said that the rebranding will simplify its advertising and merchandising operations in Romania. The new Mega Image stores will offer an additional 1,500 products. There will have a strong focus on own-label products in the new stores, said the retailer. (24 Oct) © 2011 - ESM: European Supermarket Magazine
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