Dia Sales in Portugal Down 7.8%
Spanish retail group Dia reported a 7.8 per cent drop (year-on-year) in sales in Portugal to €329 million at the end of the first half of 2015.
In Portugal, where Dia Group owns the network of neighbourhood supermarkets Minipreço supermarkets, sales decreased due to a "highly competitive" market context.
However, Dia says that the brand has "adopted relevant measures" on pricing policy to cope with the competition, which had a "negative effect" on the banks of group’s profit margins.
Dia Group sales in Portugal represent 7.6 per cent of total company sales. The company has 623 stores in Portugal, of which 269 are franchised and 354 are owned stores.
© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here