French market leader E. Leclerc put in a solid performance in the sales period from 4 November to 1 December, according to the latest market share data from Kantar.
The retailer posted 22.1% market share for the period, an increase of 0.5%, with the group increasing its advertising investment (by 4%) in the period – which has helped it gain many additional customers and improve loyalty among existing ones, according to Kantar.
Also putting in a strong performance in the period was Lidl, which achieved a market share of 6.5% for the month, up 0.5%. The discounter has had a strong year, with an average market share of 6.0% across the first 11 periods.
Système U is also experiencing a positive sales dynamic, across hypermarkets, supermarkets and drive outlets, and now sits on 10.2% market share, an increase of 0.2%.
Other retailers to see growth include the L. Delhaize Group, on 2.7% market share, whose Cora banner now holds 2.1% of the market following a gain of 0.1%.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Stephen Wynne-Jones. Click subscribe to sign up to ESM: European Supermarket Magazine.