Retail

Eataly And Autogrill Team Up On New Store Format

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Italian food retailer Eataly has teamed up with Italy-based catering company Autogrill to create a new format called 'Eataly x Autogrill'.

The new outlet will be located at the Secchia Ovest (Modena) service area, managed by Autogrill, on Italy’s A1 motorway.

The area sees a significant flow of Italian and foreign travelers throughout the year, and is located in Emilia-Romagna, a part of Italy particularly renowned for gastronomy.

The offering on the ground floor includes a round-the-clock café by Eataly and Kimbo, and a confectionery counter with 'Golosi di Salute' pâtisserie by Eataly pastry chef Luca Montersino.

Other offerings include Ortobra salads; typical Modena tortellini and passatelli with Parmigiano Reggiano from pasta makers Michelis and Rossi; La Granda meat from the famous Piedmontese cattle breed; as well as craft piadina supplied by Fratelli Maioli (Cervia).

A wood oven bakery completes the ground floor offering, featuring various types of bread and focaccia. The first floor is dedicated to table service, seating a total of 350.

The new Secchia Ovest Eataly outlet expects to see around 1,300,000 customers over the coming 12 months.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Branislav Pekic. To subscribe to ESM: The European Supermarket Magazine, click here.

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