DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Germany's Edeka Launches Christmas 2017 Campaign

By Publications Checkout
Share this article
Germany's Edeka Launches Christmas 2017 Campaign

German retailer Edeka has launched its Christmas 2017 campaign, ‘Kein Fest ohne Liebe’ ('No celebration without love') with a new television ad, as well as offering a range of Christmas dinner recipes.

The German supermarket says that it wants to remind people of what really matters most during the holidays: spending time and enjoying good food with friends and family.

The new TV advertisement shows a futuristic robot employee gliding through the supermarket aisles. When suggesting a recipe to an elderly couple looking at the meat counter, the robot forgets one essential ingredient to any good Christmas dinner: love.

Christmas Recipes

Edeka is also promoting its Christmas motto online, with tips for making a stress-free Christmas dinner and a number of recipes, including beetroot ravioli, beef tenderloin with herbs, and caramelised cranberry tartlets.

ADVERTISEMENT

On Youtube, Edeka is offering a series of recipe videos titled ‘Edeka Genussmomente’ (enjoyable moments), and on Facebook Edeka shoppers can share what is essential to their Christmas celebration under the hashtag #KeinFestOhne.

© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Kevin Duggan. Click subscribe to sign up to ESM: The European Supermarket Magazine.

Get the week's top grocery retail news

The most important stories from European grocery retail direct to your inbox every Thursday

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our terms & conditions and privacy policy. You can unsubscribe at any time.