German retailer Edeka has announced the launch of a new campaign, Schön von innen und außen (Beautiful inside and out), that amalgamates the retailer's expertise in the food sector with a diverse range of products offered by its drugstore channel.
The campaign is based on the idea that a balanced diet and the appropriate personal care products have a positive influence on an individual's well-being, self-esteem, and appearance.
The year-long campaign will revolve around product offers, tips and recipes related to beauty and nutrition, which will be shared on the retailer's social media channels and website.
Influencers will also be part of the campaign and share information about specific products, as well as offering tips on their social media accounts.
© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.
