Subscribe Login
DE4CC0DE-5FC3-4494-BCBF-4D50B00366B5
Retail

Edeka Launches 'Schön Von Innen Und Außen' Campaign

German retailer Edeka has announced the launch of a new campaign, Schön von innen und außen (Beautiful inside and out), that amalgamates the retailer's expertise in the food sector with a diverse range of products offered by its drugstore channel.

The campaign is based on the idea that a balanced diet and the appropriate personal care products have a positive influence on an individual's well-being, self-esteem, and appearance.

The year-long campaign will revolve around product offers, tips and recipes related to beauty and nutrition, which will be shared on the retailer's social media channels and website.

Influencers will also be part of the campaign and share information about specific products, as well as offering tips on their social media accounts.

© 2019 European Supermarket Magazine – your source for the latest retail news. Article by Dayeeta Das. Click subscribe to sign up to ESM: European Supermarket Magazine.

Stay Connected With Our Weekly Newsletter

Processing your request...

Thanks! please check your email to confirm your subscription.

By signing up you are agreeing to our Terms & Conditions and Privacy Policy
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days
Enjoy unlimited digital access for 30 days
Get exclusive access to the latest grocery retail & FMCG news, interviews with industry leading executives, and expert analysis on the trends shaping the sector today
Enjoy unlimited digital access for 30 days