Edeka's Netto To Launch Consumer Magazine

Edeka's discount chain Netto is to launch its own consumer lifestyle magazine on 2 September. The 84-page magazine, titled 'Gold' will be available in 4100 Edeka branches from 2 September and has an initial print run of 350,000 copies.

Retailing at 66 cents per issue, the magazine is aimed particularly at female customers between the ages of 30 and 59. Each issue includes 24 money-saving coupons for Netto as well as a mix of celebrity, fashion, health and food stories.

© 2013 - ESM: European Supermarket Magazine by Ellen Lunney