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Edeka's 'Emotional' Christmas Ad Goes Viral

Published on Nov 30 2015 3:22 PM in Retail tagged: Germany / Edeka

Edeka's 'Emotional' Christmas Ad Goes Viral

Following in the footsteps of John Lewis's recent 'Man on the Moon' Christmas advert, German grocery giant has created another heart-rending festive ad campaign to remind shoppers what Christmas should really be about.

The spot features an elderly man returning home, with his dog, to a voicemail from his daughter saying she can't spend Christmas with him, meaning he ends up spending Christmas Day alone.

Fast forward several months and his family receive news of their father's 'death', with the offspring belatedly realising that they probably should have spent a bit more time with him.
However, it turns out that it was all a ploy by the father to bring his family together for Christmas, who states, "How else could I have brought you all together?"

The ad already has over five million views.

Check it out here... 

 © 2015 European Supermarket Magazine – your source for the latest retail news. Article by Andrew Jennings.
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