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Retail

El Corte Inglés Opens Virtual Reality Experience In Madrid

El Corte Inglés has created its first permanent Virtual Reality space in the Sanchinarro shopping centre, in Madrid. As reported by cincodias.com, the virtual reality area has a surface of 70 square metres, and adults and children over 13 years of age can enter a series of themed experiences.

Visitors will also be able to acquire and test virtual reality products from brands such as Samsung, HTC or PlayStation, including PlayStation 4's VR helmet, which was recently presented by Sony.

Users are also able to test the Samsung Gear VR glasses, which allows them to experience photos and videos taken with the new Samsung Gear 360º camera.

El Corte Inglés customers can book their virtual experience online and avoid queues. To comapare their experience on social media, users can use the hashtag #RVirtualEnEci.

© 2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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