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Retail

El Corte Inglés Showcases Madrid In Hong Kong

El Corte Inglés has hosted an event to promote Madrid in Hong Kong. The event, called “Magic Exists: Welcome To Madrid” included a magic show and a gala dinner held at the Grand Hyatt Hotel in Wan Chai. The goal is to present Madrid as an international destination for tourism and shopping.

El Corte Inglés' gala featured partners such as the Spanish Tourism Board, luxury hotels (Villa Magna, Ritz e Intercontinental, Meliá Castilla y Wellington), and Real Madrid. Magician Jorge Blass, one of Spain's most famous performers, entertained the audience.

The Director of International Tourism and Marketing at El Cortes Inglés, Javier Fernández Andrino was present at the occasion, which coincided with the launch of a direct Cathay Airways flight between Hong Kong and Madrid ,which will take place four times a week.

Media, celebrities and influential people from Hong Kong attended the event, as well as local tourism companies and travel agencies.

2016 European Supermarket Magazine – your source for the latest retail news. Article by Gabriela Guédez. To subscribe to ESM: The European Supermarket Magazine, click here.

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