Spanish retailer Eroski has announced that it is starting a campaign, alongside 80 suppliers in the Navarra region, to support the local agri-food community.
The retailer said that it purchased €1 billion worth of products from the region's agri-food sector in the last five years. Last year, it purchased 25% more dairy products from Navarra than the previous year, which was largely due to the launch of a new milk that is produced in the region.
Supporting Local Producers
Regional director of Eroski Hypermarkets in Navarra, Anabel Zariquiegui, said, "Eroski is committed to continue maintaining its commitment and support to regional products of Navarra. The specialisation in local fresh food is already a hallmark of Eroski's new generation stores".
He added that the company maintains "a strong commitment" to the area of food and agriculture in Navarra, and seeks to boost the development and diversity of the sector.
The retailer experienced an increase of 10% in the sales of local products in 2016.
© 2017 European Supermarket Magazine – your source for the latest retail news. Article by Aidan O’Sullivan. Click subscribe to sign up to ESM: The European Supermarket Magazine.